LIVE WITH PASSION.
It’s the heart.
Guli, გული, in Georgian.
And it’s the same thing that saved this brand.
Key Principles.
• Purity of the Georgian raw material, with respect for the animal (Tushuri sheep, cow) that lives in nature: in Tusheti and Kakheti.
• Absence of additives and the use of any chemical or industrial processes for all our handcrafted products, except in the specific cases described below.
Unlike industrial products and methods: zero plastic – polyamide, elastane, and other nauseating names – in every detail (shoulder straps, labels, buttons, everything). Absolute simplicity, purity, and quality. All of the brand’s handcrafted products are made entirely in Georgia, and most of them are crafted in mountain villages where tradition reigns supreme.
• There is absolutely no negotiation of Georgian manufacturing prices; fair payment is guaranteed to everyone involved, from the farmer to the leatherworker and seamstress, including the photographer, candle maker, blacksmith, and all those who contributed to the beginning and development of this project, which I envisioned before coming to Georgia. Working conditions remain unchanged and respectful for the people who make these products accessible to you, without industrial intermediaries. Inventory is meticulously planned over several months for each sales period, ensuring that no unhealthy pressure is placed on the people who create these products. Smiles and respect are evident from start to finish. A unique product for a global client, genuine human connections, people happy to have work in their passion, in this country, the cradle of mountain leather, ancestral weaving, a soul that doesn’t compromise, and that dreams of offering more to the world.
•Experience, precision, and passion of the people. Most of the people who create your products have between 30 and 55 years of expertise in your craft. A trade learned in childhood, in a village or small town, where little has changed for decades.
•By logical extension: extreme durability of the products. Most last more than a lifetime.
• I chose simplicity, exclusivity, and Georgian identity, right down to the firm decisions regarding colors: for textiles, the purity of white, a love of red.
• No other fragrance than Nature. Especially for candles, we don’t want you to think they smell nice; we want them to resonate with your nature. Your products made from rough Georgian wool smell of the wild Georgian mountains.
• Simplicity in all processes, all dialogues, all journeys on foot, by car, or shared taxi; simplicity of accommodations with friends or simple, inexpensive hotels. A simple and affordable life dedicated to the quality of the products, and because I believe in it.
• No waste. Our leather comes from cows raised for local food. It is a material resulting from a real, historical, and human process, far removed from anonymous industrial practices. Moreover, we use the grain, the finest, most beautiful, and most durable part. The beeswax comes from the natural and traditional cycle of Georgian honey, harvested with respect for the hives and the rhythm of the seasons.
Our commitment to Nature is strong. However, certain processes for some products remain necessary for minimal reasons of comfort, durability, or aesthetics. Since we accept a logical compromise on a few products, but not a gap between our words and reality, here is a list of our deliberate choices, allowing us to offer you exceptional and sustainable products.
1. Our soft sweaters are knitted in Georgia from wool yarns selected for their softness, suppleness, and stability. These yarns come from specialized mills: Turkey for the thick soft sweater, which borders Georgia to the southwest, and Italy for the thin soft sweater. They have undergone a standard technical treatment to prevent excessive felting and ensure better shape retention. Some chemicals may have been used during this process. The result is soft, pleasant, and, although less natural than Tushuri mountain wool (our chunky wool pieces), it still leaves a taste of nature on the skin. In Georgia, no synthetic additives are used in the final garment: we use the wool skein as is. Furthermore, the fineness of the soft fine-knit sweater (only) requires the use of a knitting machine, unlike our other wool pieces, which are entirely and slowly hand-knitted. But even with the use of a knitting machine, an experienced Georgian woman is behind every piece. We create the soft fine-knit sweater to encourage the adoption of the chunky chunky sweater because, together, they make a fantastic combination. It is impossible for us to create a soft sweater (fine or chunky) with Tushuri wool: Georgian wool is chunky, strong, and thick. Thus, the soft designs complement our denser mountain wool and allow us to avoid using plastic fibers or heavily processed cotton in the underlayer. They are a joy to wear, and they are also beautiful. The soft, chunky sweater is entirely hand-knitted in Georgia.
2. A controlled and minimal step in the artisanal tanning of the leather requires a limited amount of fixing agent to ensure durability, natural water resistance, and longevity.
3. After cleaning the iron, the wrought iron chandelier receives a powder-coated finish to permanently prevent corrosion and ensure surface stability. This finish, fixed by high-temperature baking, fuses with the iron and becomes virtually inseparable from the piece. It does not chip or peel under normal use, thus providing lasting and reliable protection.
Elément 1
Read about the key principles behind our craftsmanship.
• Purity of the Georgian raw material, with respect for the animal (Tushuri sheep, cow) that lives in nature: in Tusheti and Kakheti.
• Absence of additives and the use of any chemical or industrial processes for all our handcrafted products, except in the specific cases described below.
Unlike industrial products and methods: zero plastic – polyamide, elastane, and other nauseating names – in every detail (shoulder straps, labels, buttons, everything). Absolute simplicity, purity, and quality. All of the brand’s handcrafted products are made entirely in Georgia, and most of them are crafted in mountain villages where tradition reigns supreme.
• There is absolutely no negotiation of Georgian manufacturing prices; fair payment is guaranteed to everyone involved, from the farmer to the leatherworker and seamstress, including the photographer, candle maker, blacksmith, and all those who contributed to the beginning and development of this project, which I envisioned before coming to Georgia. Working conditions remain unchanged and respectful for the people who make these products accessible to you, without industrial intermediaries. Inventory is meticulously planned over several months for each sales period, ensuring that no unhealthy pressure is placed on the people who create these products. Smiles and respect are evident from start to finish. A unique product for a global client, genuine human connections, people happy to have work in their passion, in this country, the cradle of mountain leather, ancestral weaving, a soul that doesn’t compromise, and that dreams of offering more to the world.
•Experience, precision, and passion of the people. Most of the people who create your products have between 30 and 55 years of expertise in your craft. A trade learned in childhood, in a village or small town, where little has changed for decades.
•By logical extension: extreme durability of the products. Most last more than a lifetime.
• I chose simplicity, exclusivity, and Georgian identity, right down to the firm decisions regarding colors: for textiles, the purity of white, a love of red.
• No other fragrance than Nature. Especially for candles, we don’t want you to think they smell nice; we want them to resonate with your nature. Your products made from rough Georgian wool smell of the wild Georgian mountains.
• Simplicity in all processes, all dialogues, all journeys on foot, by car, or shared taxi; simplicity of accommodations with friends or simple, inexpensive hotels. A simple and affordable life dedicated to the quality of the products, and because I believe in it.
• No waste. Our leather comes from cows raised for local food. It is a material resulting from a real, historical, and human process, far removed from anonymous industrial practices. Moreover, we use the grain, the finest, most beautiful, and most durable part. The beeswax comes from the natural and traditional cycle of Georgian honey, harvested with respect for the hives and the rhythm of the seasons.
Our commitment to Nature is strong. However, certain processes for some products remain necessary for minimal reasons of comfort, durability, or aesthetics. Since we accept a logical compromise on a few products, but not a gap between our words and reality, here is a list of our deliberate choices, allowing us to offer you exceptional and sustainable products.
1. Our soft sweaters are knitted in Georgia from wool yarns selected for their softness, suppleness, and stability. These yarns come from specialized mills: Turkey for the thick soft sweater, which borders Georgia to the southwest, and Italy for the thin soft sweater. They have undergone a standard technical treatment to prevent excessive felting and ensure better shape retention. Some chemicals may have been used during this process. The result is soft, pleasant, and, although less natural than Tushuri mountain wool (our chunky wool pieces), it still leaves a taste of nature on the skin. In Georgia, no synthetic additives are used in the final garment: we use the wool skein as is. Furthermore, the fineness of the soft fine-knit sweater (only) requires the use of a knitting machine, unlike our other wool pieces, which are entirely and slowly hand-knitted. But even with the use of a knitting machine, an experienced Georgian woman is behind every piece. We create the soft fine-knit sweater to encourage the adoption of the chunky chunky sweater because, together, they make a fantastic combination. It is impossible for us to create a soft sweater (fine or chunky) with Tushuri wool: Georgian wool is chunky, strong, and thick. Thus, the soft designs complement our denser mountain wool and allow us to avoid using plastic fibers or heavily processed cotton in the underlayer. They are a joy to wear, and they are also beautiful. The soft, chunky sweater is entirely hand-knitted in Georgia.
2. A controlled and minimal step in the artisanal tanning of the leather requires a limited amount of fixing agent to ensure durability, natural water resistance, and longevity.
3. After cleaning the iron, the wrought iron chandelier receives a powder-coated finish to permanently prevent corrosion and ensure surface stability. This finish, fixed by high-temperature baking, fuses with the iron and becomes virtually inseparable from the piece. It does not chip or peel under normal use, thus providing lasting and reliable protection.
Delving deeper into Georgian culture, and how I encountered it
• Woolworking
Georgia has a millennia-old tradition of weaving, especially with wool. In mountain villages, women spun, dyed, and wove the wool of local sheep into blankets, kilims, and winter garments designed to last a lifetime. If you watch my Instagram stories, you know how often I encounter sheep, sometimes countless sheep, with thick, coarse, warm wool. The techniques for working with this wool, passed down from mother to daughter, have remained unchanged. They fulfill a vital, cyclical need. Weaving natural fibers is not separate from daily life; it is daily life. This respect for the yarn, the slow, deliberate movements, and the raw material is what we want to honor through these garments. Some are itchy, like the thick, rough sweater, but they have always been worn that way for specific reasons, and I refuse to give in to the learned need for excessive comfort.
• Leatherworking
In Georgia, in the mountain villages, leather has been a part of life for millennia. Not a luxury, but a given. A given of strength, beauty, and nature. Georgians raise animals, they tan their hides by hand, they shape the leather without machines or plastic, to create products that can last a lifetime. Everything is used, nothing is wasted. The know-how is passed down through gestures, not books. Nothing has really changed for centuries. One sign among countless others: my neighbor in the mountains, who has become my friend, handed me his wallet, telling me he had made it himself, even though it’s not really his profession—he’s a passionate cook and also often works on construction sites. The result is magnificent. Leather speaks of patience, the human hand, and respect for what endures, in a world where everything is fast-paced, machine-made, and must be replaced regularly.
• Working with beeswax and iron
Since the early centuries of Georgian Christianity (4th century), pure beeswax from local hives has illuminated churches, homes, and evening gatherings. The light is not merely functional: it is sacred, soft, continuous, almost organic. It accompanies prayers, meals, births, and mourning. Tradition dictates that when making beeswax candles, one must obtain the blessing of the priest from the village or town church—a blessing we received near where our candles were made. Georgian beeswax, from hives often far removed from industrial practices, is worked simply, by hand, using techniques unchanged for generations. A straight wick, a steady flame, a living material. This light is also echoed in the work of iron. In villages and small towns, blacksmiths still handcraft utilitarian and durable objects. The wrought-iron candlestick is not merely a decorative accessory: it is designed to last for centuries, to hold the fire with stability and simplicity. The heated, hammered, and unadorned metal interacts with the natural wax. Fire, iron, and the human hand. With two raw materials, two age-old techniques, and a shared vision, the Georgians make light last.
• The soul of Georgia
Georgia is known for its cultural resilience and its UNESCO-listed polyphonic music. But what truly stands out is its legendary hospitality and strong identity, despite centuries, even millennia, of war.
Georgia is a place of respect for nature, for craftsmanship, and for heritage.Georgia is pure and strong. This is the soul of this land, which is truly felt by its people.
A land of honest and courageous hearts, where the importance of ancestral traditions is felt from the very first meal shared with your hosts, who explain how things have been done for hundreds or thousands of years: who in the family built the house, that your host’s great-grandfather crafted the wooden container for the small, natural oranges you just tasted, who in the family defended their country and under what circumstances, what their grandmother’s favorite pastime was. The majority of 19-year-old men and women can literally give you lectures and numerous precise anecdotes about the history of their people and their land, about their King Erekle II, their King David, their Queen Tamar (whom they consider “a king”), about Saint Nino, even if history is neither their passion nor their field of study, even if TikTok is also present in this country. Finally, Georgia has a deep love for France and the French; Even though younger people have a very positive image of it, I have lost count of the number of Georgians in their fifties and sixties who have spoken to me, with stars in their eyes, about Joe Dassin, Patricia Kaas, Alain Delon, Louis de Funès, and with a few unusual words of French.
Wool
The thick, rough sweater
The gloves
Socks
Leather
The dark brown banana
The dark brown belt
Logo stamped on this photograph.
The light brown belt Laser-etched
logo in this photograph.
The dark brown belt.
Logo stamped on this photograph.
Le bracelet marron clair
Le bracelet marron foncé
The light brown bracelet
The dark brown bracelet
L’étui marron clair
L’étui marron foncé
The light brown case
The dark brown case
The light brown toiletry bag
The second best lighting in the world
Beeswax candles
Important Note 1: Your order will arrive within the same timeframe as the glasses, and will be shipped together whenever possible. Delivery is always free, with no additional charges upon receipt (taxes and customs duties are covered by the brand). Your patience will be rewarded. Plan your Christmas, Valentine’s Day, and birthday gifts at least four months in advance. Prepare for the cold winter or the practicality of your leather goods by ordering them four months in advance.
Important Note 2: Our customers are predominantly French-speaking, but this is changing, and our logistics are global, with China as our main hub. Therefore, if you order Georgian handicrafts, we will ship your package from China to consolidate orders. So don’t be surprised if you receive a package from China.
